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Wind River Portfolio Trend First Quarter 2014

We thought it might be of interest to you for us to share some trending information for the first quarter based on our overall Wind River Portfolio. This represents thousands of customers we serve, diversified across many industries and types of businesses located primarily throughout the Midwest, but also scattered across the country accounting for over $1.4 Billion in credit card volume.

·        For the entire quarter (Jan-March) the overall Wind River portfolio volume growth was 2% above last year’s Q1.
·        60% of our clients had positive volume growth year-over-year in Q1 outweighing the number of clients who did not see growth.
Hopefully, you were part of the 60%, but know you weren’t alone if you didn’t find your credit card volume sales growing, particularly in the month of March. Be mindful of the possible outside drivers in this data such as a later Easter Holiday this year (April 20) vs. last year (March 31) as well as the longer winter weather which could have a major impact on some industries.
Perhaps you are wondering why this might not quite sync with the initial government figures that are reported in the media about the economy at the end of the Q1.   You may have noticed this in your business and wondered too. However we have found once the revisions are all worked out by the government, they eventually come pretty close to replicating our trend!
We realize that credit card sales are only part of the overall picture of your total sales each month. We look forward to rolling out a new online reporting package in Q3 that will provide more personalized and specific insight to you.
Wind River is committed to bringing our clients more information to allow you to manage your credit card expense line. Let us know if we hit the mark. You can contact me directly at mcourchane@windriverfinancial.com or call our friendly relationship managers at 1-800-704-7253, Option #4.

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