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Small Business Saturday – The Movement

Small Business Saturday November 25, 2017

In 2010, Small Business Saturday (SBS) was founded in effort to bring awareness to small businesses in America. American Express originally incentivized consumers to shop locally, however SBS has since outgrown these roots. While it is still a registered trademark of the American Express Corporation, it has now evolved into a powerful movement.

As the program continues to shift and became more prominent over the years, SBS has taken a life of its own. Anchored between Black Friday and Cyber Monday, Small Business Saturday is now widely recognized and as each year passes consumers are showing an increase in spending and involvement.

In 2016 more consumers visited local independent businesses on Small Business Saturday than ever before. An estimated 112 million shoppers showed their support based on the data released by the National Federation of Independent Business.

This powerful movement has even spread overseas as the UK adopted the shopping holiday by dedicating a day to encourage consumers to shop local and support small businesses in their communities.

As the SBS movement continues to build, American Express continues to help fuel the momentum. Their website provides free customizable marketing materials for physical locations, online shops as well as social media (https://www.americanexpress.com/us/small-business/shop-small/promote).

So kick off your holiday shopping by showing your support for small businesses near you! Make sure you document your shopping trip via social media and use #SmallBusinessSaturday to helps spread awareness!

For more information and ways to get involved, follow the link below:

https://www.sba.gov/about-sba/sba-initiatives/small-business-saturday

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