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Small Business Saturday – The Movement

Small Business Saturday November 25, 2017

In 2010, Small Business Saturday (SBS) was founded in effort to bring awareness to small businesses in America. American Express originally incentivized consumers to shop locally, however SBS has since outgrown these roots. While it is still a registered trademark of the American Express Corporation, it has now evolved into a powerful movement.

As the program continues to shift and became more prominent over the years, SBS has taken a life of its own. Anchored between Black Friday and Cyber Monday, Small Business Saturday is now widely recognized and as each year passes consumers are showing an increase in spending and involvement.

In 2016 more consumers visited local independent businesses on Small Business Saturday than ever before. An estimated 112 million shoppers showed their support based on the data released by the National Federation of Independent Business.

This powerful movement has even spread overseas as the UK adopted the shopping holiday by dedicating a day to encourage consumers to shop local and support small businesses in their communities.

As the SBS movement continues to build, American Express continues to help fuel the momentum. Their website provides free customizable marketing materials for physical locations, online shops as well as social media (https://www.americanexpress.com/us/small-business/shop-small/promote).

So kick off your holiday shopping by showing your support for small businesses near you! Make sure you document your shopping trip via social media and use #SmallBusinessSaturday to helps spread awareness!

For more information and ways to get involved, follow the link below:

https://www.sba.gov/about-sba/sba-initiatives/small-business-saturday

Still not accepting American Express? Here‘s why you should change your mind.

You may not be aware, but American Express is in the process of transforming their business model. We think those merchants currently not accepting American Express should take another look.

What has changed?

  • Over the past few years American Express has been adjusting their fee structure, and their acceptance fees have become more comparable to other credit card acceptance fees. In fact, Wind River developed a handy calculator which makes it easy to understand the pricing and how it works for your business. Contact us for a quick and easy review.
  • Deposits arrive timely in your account just like the other card types. There is no additional wait to get your money.
  • Wind River has more relationship control as with other card types and can support your implementation and processing needs with American Express transactions.

What is the difference? Why would I welcome American Express cardholders?

  • American Express Card Members are high-spending, loyal customers. The average purchase at a U.S. Merchants is $144 on their cards. That is much higher than other card brands.
  • American Express Card members represent a diverse demographic of customers including those who carry the reloadable prepaid cards, financial management cards, gift cards and corporate cards.
  • Card members use their cards as much as possible and look for businesses that welcome them.

Where can I get free American Express stickers for my door and marketing materials?

Am I already set to be able to accept American Express Cards?

  • Most likely yes, but let us double check. Call us at 800-704-7253 or click here to send us an email. We will get back to your right away!

I have some more questions.  Who do can I talk with?

  • Give our Client Care Team a call or contact us by email.

American Express

Happy Holidays from Wind River Financial. We know this is a busy time of the year, but we wanted to provide you a friendly reminder that you can accept American Express cards as payment just like you do Visa, Master Card and Discover.

Why accept American Express?

  • You now get one statement for all your Credit Cards.
  • You receive one deposit into your bank account.
  • American Express fees are comparable to your other credit card costs.
  • You appeal to a broader buying audience.

We have complimentary signage for your business to post to welcome all card types. Just give us a call and we can mail one to you. Other types of signs, including digital, can be obtained at www.americanexpress.com/oms.

Again, Happy Holidays. Thank you for doing business with Wind River and please do not hesitate to call us at (800)704-7253 if you have any questions.

 

You can accept American Express for payment

We are pleased to announce that all of our clients can now accept American Express as payment for goods and services just like MasterCard, VISA and Discover. So swipe away!

Why is this good for you?

American Express Card Members report spending on average 25% more than non-Card Members per transaction at small merchants.1 American Express Card Members report spending an average of $510 at small merchants in one month compared to $314 reported by non-Card Members.2 American Express Card Members report making an average of 112 business-related purchases from small merchants in the past month, compared to 13 such purchases for non-Card Members.1

If you have any trouble accepting an American Express cards or have any questions please feel free to contact your Relationship Manager at (800) 704-7253 or info@windriverfinancial.com.

1American Express commissioned internet panel survey conducted October-November 2013 based on purchases made in the month prior to the survey. Definition of American Express® Card Members: Respondents who reported that they have an American Express Card and that they used that card to pay for goods and services from small merchants (i.e., independently owned businesses) in the prior month. Definition of Non-Card Members: Respondents who reported that they do not have any type of American Express Card and that they used a Visa, Discover, Debit Card, Cash/Check, or Payment Services (i.e., PayPal, Google Wallet, Serve) to pay for goods and services from small merchants (i.e., independently owned businesses) in the prior month.

2American Express commissioned internet panel survey conducted in June 2013 – July 2013 based on purchases made in the prior 6 months. Definition of American Express® Cardmembers: Respondents who reported that they have an American Express Card and that they used that card to make purchases in the prior 6 months. Definition of Non-Cardmembers: Respondents who reported that they do not have any type of American Express Card and that they used a different credit card to make purchases in the prior 6 months.