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Is it really ……. just that easy?

#WRFProudPartner winner!

Our Proud Partner program was just rolled out new this summer, but Lynn Aspinwall of Sonic Foundry isn’t new to Wind River. Her experience and trust in Wind River made it an easy connection when she became the Exalted Ruler for the Madison Elks Lodge #410. Lynn, thank you for sharing your “Happy Moment” story and taking the initiative of passing along our story to other Elks Clubs around the state.

Did you know the Madison Elks Lodge #410 is located on the beautiful shores of Lake Monona, within walking distance of the Capitol Square, Monona Terrace, several hotels and also includes a private pier for boats. The Lodge features a full service bar, restaurant, and banquet facilities for up to 250 people. And by the way, for your own personal “happy moment” I hear they have one of the best Old Fashioned’s in town that pairs very nicely with the Fish Fry that can rival any supper club! However, you must be a member of the Elks, a guest of an Elk or sponsored by a member to share in the fun. Learn more about joining this private club that has been in Madison since 1898.

We want to thank those who participated in sharing their great stories, “happy moments”, compliments and referrals since the introduction of our #WRFProudPartner program. As the winner for this quarter, Lynn will be selecting something from our choice of great thank you prizes (see below).

We appreciate and look forward to hearing and sharing more #WRFProudPartner “happy moments”, compliments, stories and/or referrals from you. Just pass them along to any staff member at Wind River or to Matt Tomlinson our “Director of Happy Moments” mtomlinson@WindRiverFinancial.com or call him 608-441-7362.

You will automatically be entered in our next quarterly drawing and could win your choice of:
1. Badger tickets
2. Packer Tickets
3. Kalahari 1 night stay + additional gift card
4. Wollersheim Winery special event + gift card
5. Vortex optics
6. Electronics (Apple watch/iPad/GoPro)
7. Kessler’s, AC Zuckerman or Goodman’s Bling

Yes, and it really is…. just that easy!


Paying It Forward!

There is a video that went viral on Facebook and YouTube. The theme was Paying it Forward. I want to share a story from one of our customers, Sonic Foundry as our interactions with them reminded me of the video and the graces of “Paying it Forward”.

Sonic Foundry was originally introduced to Wind River by TermSync, an Accounts Receivable automation solution founded by Mark Wilson, who once worked for Sonic Foundry.  By the way, the mission at Sonic Foundry is to amplify the world’s knowledge by empowering organizations to place video at the heart of every class, training, communication and event.

I recently connected with Lynn Aspinwall who was starting her 17th year as the Accounting Manager for Sonic Foundry who reflected on their decision to partner with Wind River. “We’ve never intended, or claimed to be a payment processing expert,” said Ms. Aspinwall. When it comes to credit card processing, we’ve found it to be confusing and frustrating. There is a lot of jargon, and hundreds of rates. That’s all gone away since we partnered with Wind River in 2014.”

Fast forward three years since that decision to today, when Ms. Aspinwall has found herself preparing to follow in her grandfather, father and uncle’s footsteps by becoming Exalted Ruler of the Madison Elks Lodge #410.  The Elks Lodge has been a part of her family for 3 generations, and in the Madison community since 1898. Its active membership is involved with numerous philanthropies for the benefit of children and veterans by giving back to our community.

Ms. Aspinwall was thinking about how to bring new value to Madison Elks in her new leadership role, and she thought it made sense to call her contact at Wind River.

“We were never really able to fully understand the different fee structures we were seeing in our credit card program at the Madison Elks. When reviewing our current provider, Wind River pointed out that our bundled pricing led to an annual over payment of more than $3,000 –that’s real money to us.”

Without even knowing it, Sonic Foundry received additional benefits. By recommending the Madison Elks Lodge to Wind River, Sonic Foundry became an active part of the Wind River customer referral program.

“When Wind River called to congratulate us on the reward of a $200 statement credit from the referral program, I was pleasantly shocked! To us, it is about working with people you trust, and partners that have proven themselves over time. That’s why we work with Wind River.”

It turns out that Paying it Forward does have its rewards.