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RSVP Requested: Innovation Event – September 8th

Come have some FUN with us!

Be sure to RSVP to our Innovation Event!  We promise it won’t be like any other “open house” or “client event” you’ve ever attended.  We’ve been planning this for months, and hope to make it a very unique and interesting evening.  And did we mention FUN!?!

Come learn how to increase your store sales by using engagement – it isn’t all about social media.  Learn some great engagement techniques to use in your own staff meetings as well!

What about getting more customers in the door?   We have a couple of fantastic speakers who are going to share practical advice you can use at your business.

Don’t forget about the food, drinks and giveaways (really nice ones!) We also have some fun things for you to experience, including a drone demonstration by the Middleton Fire Department, workplace wellness ideas, a cash recycler, and a virtual receptionist.  And of course, we’ll have tours of our new building and growing prairie!

We’re also prepared to share our own expertise when it comes to credit card processing, so we’ll have plenty of “expert booths” to visit – Chargebacks, PCI, EMV, and Cybersecurity, to name a few.

We’re determined to make this a special event for our clients and partners.  We hope you’ll stop by and share in our Innovation and Client Appreciation Event.

RSVP here or by going to www.wrfInnovationExchange.com


What You Need to Know about Loyalty, You Learned as a Kid!

Seems like wherever you look these days, you’ll read a headline about customer engagement, enhancing customer loyalty, elevating the customer experience or something similar. It’s all very interesting but how do you cut through the clutter to really understand how these strategies apply to your business?

Customer loyalty can seem very daunting, but in my 20+ years of helping companies build relationships with customers, I have found that many loyalty truths actually were instilled in us as kids. We all remember “Mom-isms” – you know, phrases like “if everyone else jumped off a bridge, would you?” or “if you can’t say anything nice, don’t say anything at all.” But did you know that both are key customer loyalty tenets!

Another loyalty principle is based on the 5-Second Rule. For those who may not be familiar, the 5-Second Rule is the kid’s code of conduct for eating something that had dropped on the floor. If you pick it up within five seconds, it’ll be safe from germs. This rule typically applied only to M&M’s or Cheetos or something equally tasty. It definitely did NOT apply to broccoli or peas!

To find out how these and other lessons can help you grow your business, plan to attend one of my sessions at the Wind River Innovation Exchange and Client Appreciation Event on September 8.

We’ll be discussing what the 5-Second Rule, Jumping off a bridge, and other childhood-isms teach us about engaging with our customers and building their loyalty.

Looking forward to seeing you there!

Guest Blogger and upcoming Speaker Vicki L. James