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Small Business Saturday – The Movement

Small Business Saturday November 25, 2017

In 2010, Small Business Saturday (SBS) was founded in effort to bring awareness to small businesses in America. American Express originally incentivized consumers to shop locally, however SBS has since outgrown these roots. While it is still a registered trademark of the American Express Corporation, it has now evolved into a powerful movement.

As the program continues to shift and became more prominent over the years, SBS has taken a life of its own. Anchored between Black Friday and Cyber Monday, Small Business Saturday is now widely recognized and as each year passes consumers are showing an increase in spending and involvement.

In 2016 more consumers visited local independent businesses on Small Business Saturday than ever before. An estimated 112 million shoppers showed their support based on the data released by the National Federation of Independent Business.

This powerful movement has even spread overseas as the UK adopted the shopping holiday by dedicating a day to encourage consumers to shop local and support small businesses in their communities.

As the SBS movement continues to build, American Express continues to help fuel the momentum. Their website provides free customizable marketing materials for physical locations, online shops as well as social media (https://www.americanexpress.com/us/small-business/shop-small/promote).

So kick off your holiday shopping by showing your support for small businesses near you! Make sure you document your shopping trip via social media and use #SmallBusinessSaturday to helps spread awareness!

For more information and ways to get involved, follow the link below:

https://www.sba.gov/about-sba/sba-initiatives/small-business-saturday

Shop Local, Spend Local, Enjoy Local!

Small Business Saturday November 26, 2016

Everyone is ‘Showing Their Love’ for small businesses!

Small Business Saturday (SBS) was founded in 2010 in an effort to bring awareness and consumer dollars to small businesses during one of the busiest shopping season of the year. According to a SBS Consumer Insights Survey, consumers spent $16.2 billion in 2015 (up 14% from in 2014) “shopping small” at independently owned small businesses on this day! It is a day that communities come together to celebrate and show support of their local businesses.

Surprisingly, big businesses are supporting the small businesses! Forbes mentions that many big businesses understand that their customers are all the small businesses, from vendors to technology partners. There is a steady increase in their support and are proud to ‘show their love’ for the small businesses from social media to in-store specials and more!

Below is a link to show all the ways you can participate and prepare for Small Businesses Saturday and make the most of the season, or how to make the buying experience for your customers special:

Click here or go to:  https://www.sba.gov/about-sba/sba-initiatives/small-business-saturday

Big retailers get Black Friday and online retailers get Cyber Monday…..now Small Businesses have Small Business Saturday! So get out, shop and dine at your favorite small business and enjoy the unique products and foods that they offer with the extraordinary service they all strive for, and Show Your Love!!!

SHOP SMALL!

Small Business Saturday November 29, 2014

Do you know about Small Business Saturday? It was founded in 2010 in an effort to help small businesses get more exposure during one of the biggest shopping weekends of the year. According to a recent survey conducted by the Public Affairs Council, 69% of Americans have a favorable opinion of large corporations. But 92% look favorably on small businesses.  Consumers spent $5.7 billion in 2013 “shopping small” at independently owned small businesses on this day, up 4% from 2012. It is a day that communities come together to celebrate and show support of their local businesses

Shop Small is a movement encouraging people to support the entrepreneurs who have become a driving force in the nation’s economic recovery.  Nearly 2/3 of jobs created in the private sector over the past decade have come from small companies.  In order for them to compete with big box stores that might be able to beat them on price, small retailers have to focus on location, community spirit, and the quality of merchandise and the service.

Below is a link to show all the ways you can participate and prepare for Small Businesses Saturday and make the most of the season:

http://www.sba.gov/smallbusinesssaturday

Big retailers get Black Friday and online retailers get Cyber Monday…..Small Businesses have Small Business Saturday! So get out and shop your favorite small business and enjoy the unique products they offer with the extraordinary service they all strive for!