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Is it really ……. just that easy?

#WRFProudPartner winner!

Our Proud Partner program was just rolled out new this summer, but Lynn Aspinwall of Sonic Foundry isn’t new to Wind River. Her experience and trust in Wind River made it an easy connection when she became the Exalted Ruler for the Madison Elks Lodge #410. Lynn, thank you for sharing your “Happy Moment” story and taking the initiative of passing along our story to other Elks Clubs around the state.

Did you know the Madison Elks Lodge #410 is located on the beautiful shores of Lake Monona, within walking distance of the Capitol Square, Monona Terrace, several hotels and also includes a private pier for boats. The Lodge features a full service bar, restaurant, and banquet facilities for up to 250 people. And by the way, for your own personal “happy moment” I hear they have one of the best Old Fashioned’s in town that pairs very nicely with the Fish Fry that can rival any supper club! However, you must be a member of the Elks, a guest of an Elk or sponsored by a member to share in the fun. Learn more about joining this private club that has been in Madison since 1898.

We want to thank those who participated in sharing their great stories, “happy moments”, compliments and referrals since the introduction of our #WRFProudPartner program. As the winner for this quarter, Lynn will be selecting something from our choice of great thank you prizes (see below).

We appreciate and look forward to hearing and sharing more #WRFProudPartner “happy moments”, compliments, stories and/or referrals from you. Just pass them along to any staff member at Wind River or to Matt Tomlinson our “Director of Happy Moments” mtomlinson@WindRiverFinancial.com or call him 608-441-7362.

You will automatically be entered in our next quarterly drawing and could win your choice of:
1. Badger tickets
2. Packer Tickets
3. Kalahari 1 night stay + additional gift card
4. Wollersheim Winery special event + gift card
5. Vortex optics
6. Electronics (Apple watch/iPad/GoPro)
7. Kessler’s, AC Zuckerman or Goodman’s Bling

Yes, and it really is…. just that easy!


A New Form of Advocacy #WRF Proud Partner

Dove Healthcare has been consistently recognized as the provider and employer of choice for skilled nursing and rehabilitation services in their community and long-term care industry. With a diverse workforce of more than 1,000 employees, Dove Healthcare provides compassionate care and service to an average of 425 residents and patients every day.

“Our industry is in constant motion and we’re continually adapting to the needs of our clients including their changing payment preferences,” said Jeremy Kiley, Regional Director of Operations. “We saw a trend and need to expand our payment acceptance capabilities, and we wanted to get in front of it.”

Kiley felt that he wasn’t receiving the level of service and pro-active ideas from their previous payment processor so he reached out to Brian Schoeneck, VP of Financial and Regulatory Services at LeadingAge Wisconsin.

LeadingAge Wisconsin is a statewide Association comprised of more than 500 nonprofit organizations and serves as a valuable source of information to assist their membership, and advance the fields of long-term care, assisted living and retirement living. LeadingAge Wisconsin had been a Wind River client since 2012, and Schoeneck suggested that Kiley talk to Wind River.

“It gave us a lot of comfort that Wind River came as a referral from one of their current clients in LeadingAge Wisconsin, whom we trust,” said Kiley. “In addition, Wind River has great online reviews.”

Wind River identified that Dove Healthcare was introducing more training and certification courses, and saw a desire for their clients to self-serve, and make payments on their own schedule.

“The team at Wind River helped us implement a payment technology platform that not only meets our current needs, but is scalable to add additional payment channels such as website payments in the future. Wind River’s process has been very good and different from what we had experienced with other payment providers in the past. From the initial sales engagement, to implementation and ongoing support, they have a team to support us with an organized, detailed approach.”

Do you have questions about your current payment platform, or interested in a free consultation to help you plan for the future, contact Wind River now.

The Wild West of Service

It was back in 1956 that Dr. R.O. Ebert started the horse-drawn wagon tours through Lost Canyon, the longest and deepest land canyon in Wisconsin. In 1967, the Kissack families took over the business to continue to give their customers’ a unique experience through their national treasure.

Lost Canyon Tours & Gifts has been a satisfied Wind River client since partnering with Wind River in 2001. Based on that experience, owner Avonelle “Avie” Kissack had no problem referring Wind River to her son David, owner of Canyon Creek Stables in 2015. Canyon Creek started working with Wind River that same year.

Do the names Dirty Dan and Black Bart ring a bell? They would if you’ve made the venture to Canyon Creek Riding Stable where the 3rd generation Kissack (Avie’s grandson) is now active with the business. Canyon Creek Stables takes their customers back in time to enjoy the old west on horseback with an exciting one hour guided tour.

Stacy Brown, who works for both businesses, couldn’t be more pleased with her experience working with Wind River.

“We’re in a customer service industry so we try to go above and beyond for our own customers each day, and we get that same treatment from Wind River,” said Brown. “We had a painful service experience before we switched to Wind River, which included long wait times on the phone and constant back and forth. Credit card processing used to be a huge hassle for us, but that’s in the past. I’ve come to really appreciate the way Wind River does business as they take a customer-first approach, just like us.”

“We learned a lot through the original sales process and years later, Wind River has stood behind the promises they made. It turns out that we saved more than $3,000 last year alone compared to the fees we were previously paying their competitor – that’s a 25% savings which is huge for us!”


#WRFProudPartner Celebrates You!

“A good life is a collection of Happy Moments” — a great quote by Denis Waitley and one of my personal favorites. I always smile when I hear it, read it or even just think about it, how can you not, right? You start thinking about Happy Moments. What’s better than that?!

During a recent companywide meeting, it was shared that over 80% of our business has come from referrals (Blog) which is pretty amazing. During that same meeting, several emails written by our customers were incorporated into the presentation and projected up on the big screen. The individual Wind River staff who were part of the email were asked to share the story with the entire company. It was great, we were sharing our customer’s happy moments that we helped create!

You could sense the mood of the entire room brightening. Then it began to take on a life of its own. Someone said, “We should share these at every meeting.” Another comment followed, “We should post these on our Facebook page.” And maybe the best suggestion, “We should really thank our customers for taking the time to share these with us!”

Low and behold, the Wind River Proud Partner #WRFproudpartner program was created.

Here’s how it works, really it’s pretty simple…

When a customer shares a “Happy Moment” with a member of the WRF staff, they send it to Matt Tomlinson, our Proud Partner Director. He collects them and shares them out to our entire team. Monthly, WRF will share some of the Happy Moments externally using the hash tag #WRFproudpartner. It is a great way to give our customers kudos via our blog and social media channels.

To add to the “moment” we will add each customer story to a list and one will be selected at random to receive a “thank you” gift each quarter. Check out these special quarterly “Happy Moment” gifts our staff came up with:

1. Badger tickets
2. Packer Tickets
3. Kalahari 1 night stay + additional gift card
4. Wollersheim Winery special event + gift card
5. Vortex optics
6. Electronics (Apple watch/iPad/GoPro)
7. Kessler’s, AC Zuckerman or Goodman’s Bling

#WRFproudpartner program, what a great way to share our client’s happy moments with us… after all, “A good life is a collection of Happy Moments.” Or maybe at Wind River we think “A good work life is a collection of our customer’s Happy Moments.” Have a Happy Moment or positive feedback for us? Please share it now with MTomlinson@windriverfinancial.com